Gaining a Complete View of the Omni-Channel Customer in a Single Application
As part of their digital transformation initiatives, Carhartt’s Business and IT teams determined it was important for customer service and sales representatives to be informed on customer preferences and purchasing habits, and that they are able to view the most up-to-date and accurate information in a single application.
Implementing Salesforce and Selecting enosix
Carhartt invested in Salesforce to build a customer repository, storing contacts and critical information for employees to leverage in their day-to-day work. The IT team rolled out Salesforce with speed and agility, continuously delivering value to the business and remaining tightly aligned to their business objective of creating a complete view of the customer in a single application.
Carhartt selected enosix to help drive adoption of Salesforce by viewing customer information from SAP, as well as to reduce the number of applications employees use when interacting with customers. During the selection process, it was critical for Carhartt to deploy an integration technology that worked with SAP Apparel and Footwear Solution (AFS), an SAP solution for the Apparel industry that features additional functionality around sizing (grids), product categorization, and seasonality.
enosix also enabled the team to continue to focus on high priority goals without getting bogged down in the building, mapping, and maintaining of an integration.
“[In order to integrate SAP and Salesforce] we’d have to design, build, and implement. There would be SAP outputs, middleware mapping, the building of the integration pieces in Salesforce, and testing … then, there would be supporting the integration and any changes, issues, or enhancements. Those things take a long time.”