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Portfolio: Case Study

Yeti Coolers

Yeti Coolers YETI Coolers was founded in 2006 by brothers Roy and Ryan Seiders, based out of Austin, Texas. They loved hunting and fishing, but became frustrated with the coolers they had been using. Year after year, they would have to buy a new cooler


Ringier Ringier AG, operates as a media company. It publishes newspapers, magazines, ePapers, and eMagazines. The company also operates various radio and TV stations; and e-commerce, Web, and mobile platforms, as well as organizes various events, such as concerts, fashion shows, and music events. In