Enterprise Mobile Apps: Why Your Customers Aren’t Using Them

May 19, 2015 | By: MATTHIAS SCHLECHTER
Enterprise Mobile apps

It may not be obvious at first thought, but application design and usability belong at the forefront of any enterprise mobility strategy. It’s not good enough to just replicate an ERP module on a mobile screen. A mobile app may seem like a great way to improve efficiency across organizations and reduce friction between business processes. And, it definitely is…if your workforce adopts the new technology and believes in its power to make their job easier.

If they don’t, a mobile app may sit in the clutter of other forgotten apps on a smartphone. In fact, a recent survey showed that nearly 65% of enterprise apps get deleted or underutilized by the owner. This is a huge problem!

The Reason Customers use Mobile Apps

The main driving force behind the use of mobile apps is convenience, ultimately these apps are meant to be a solution to a customer problem. Whether that problem is balancing a checkbook or boredom. Focusing on the capabilities that will address your customer’s needs, while making your app is also aesthetically pleasing, and will pay dividends in the long run. 

The solution is to allow mobile app developers to fully concentrate on the UX/UI of your enterprise mobile app. It is what they’re best at, after all. You’d be hard-pressed to come across a development shop that is passionate about the back-end integration aspect of mobile app creation.

But, for mobile apps that are able to interact with your ERP system, back-end integration is exactly what front-end developers will spend the majority of their time doing. A common mistake app-developers make is not dedicating enough time to ERP integration and the role it plays in usability, ultimately making UX an afterthought.

Enosix Brings Back-End Integration To The Forefront

The integration framework provided by enosix flips this process on its head resulting in well-designed apps completed in a shorter time frame. Instead of a tennis ball smacked back and forth between .NET and SAP ABAP developers to get the integration right, these same .NET developers can play paddle ball, concentrating on the user’s experience and integrating with back-end systems on their own.

Remember, mobile apps are no longer a “new” technology for most workers. If your employees don’t use your app, it’s because the app doesn’t meet their expectations. Employees won’t complain that they “prefer the old way” if the mobile app version delivers an intuitive, functional interface with features they already use voluntarily in consumer-facing apps every day. It’s up to the enterprise to deliver on these expectations to realize the benefits of mobility.