some businesses are integrating processes across their Salesforce CRM and SAP
ERP systems for better customer experiences
If your customer-facing employees
are working in Salesforce, it’s critical that they have access to the core of
your business: SAP ERP. Unfortunately, traditional integration methods to
connect SAP and Salesforce require a lot of time and resources to stand up,
don’t work in real-time, and create maintenance nightmares.
Using an integration framework that
is built on the SAP application layer can deliver results to your business
teams in record time. enosix integration solutions are fast, flexible, and
portable with out-of-the-box Salesforce modules that get you up and running in
just a few weeks.
Let’s explore how some businesses
are integrating processes across their systems for better customer experiences
and maximizing their investments to prepare for the move to SAP S/4HANA
There is a transformative
opportunity here for many organizations as integration solutions that eliminate
middleware strive to create a truly connected customer platform with real
Without these solutions,
customer-facing employees don’t have access to the information they need to do
their jobs. They must constantly “swivel-chair” out of Sales and Service Cloud
to look in SAP for information while the customer is waiting for a response.
Lack of integration or integration
via middleware also requires constant maintenance and manual input to update
and streamline front-end and back-end systems. Businesses want to consolidate
operations, pricing, and quoting, but they don’t want to have to replicate,
build, and maintain that information in Salesforce in addition to SAP.
It’s clear what the solution is, but
unfortunately, it’s not as simple as it should be.
integration is so complicated?
Each SAP ERP has unique business
logic and customizations that have been built up over the years. Take quotes,
for example. Within that entire process, SAP ERP contains customer-specific
pricing, geography-specific pricing, currency conversion, tax calculations, and
inventory status. These details compound with each customer and customization
added to the system.
Traditional approaches require
companies to download or extract tables (quotes, orders, pricing) and sync them
into Salesforce through a middleware. Business logic is then built on top of this
for the different integration points, and that has to be done separately for
This leads to a spaghetti code of
integration points that are almost impossible to manage. “Integration” in this
sense still relies on downloads, uploads, and manual management, which isn’t
sustainable and almost not worth it at all. Adding new applications is a
nightmare as each integration scenario requires building from scratch over and
The complexity of SAP, combined with
the data replication needs of middleware, is not suited for the speed customers
enosix is the only integration
solution certified in SAP ECC, S/4HANA, and Salesforce that allows for
streamlined and standardized access to anything in SAP. As soon as it’s set up within
the Salesforce framework, enosix is reusable in any of the Salesforce clouds
and applications, which reduces implementation time by up to 80%.
enosix has a pre-built front end
that contains a Salesforce-managed package consisting of Salesforce lightning
components as well as a pre-built back end with a SAINT install that is an
SAP-certified add-on. As companies are making the transition to S/4HANA, it’s
important to note that enosix is portable to this new platform with a simple
technical reconfiguration. The front-end system won’t even know the difference.
Data visualization is one of the
major advantages of enosix. Salesforce users are able to pull and view SAP data
rather than having it replicated and stored in the CRM. Providing
customer-facing employees with real-time data improves the customer experience,
accelerates turnaround times, and streamlines operations company-wide.
enosix works with customers from
multiple industries and segments across varying use-cases, needs, and degrees
of complexity to solve the common challenges related to integration with SAP
Carhartt was searching for a
solution to bring real-time accurate information to their call centers. They
were rolling out Salesforce Service Cloud and about to invest in middleware
integration when they saw what enosix could do. Initial implementation
estimates were 9 to 10 months for the middleware solution, and enosix was able
to cut that by 90%. As a result, first-time call resolution increased 50% and
response times to customers were 25% as call center employees had access to
information to get the job done faster.
The hardware manufacturer had used
SAP and Salesforce for many years and wanted to streamline quotes to bring them
into Salesforce. Up until enosix, they were working out of spreadsheets and
email approvals. The biggest challenge in this case was variant configuration.
enosix was able to integrate SAP
materials and pricing as well as SAP variant configuration that allowed them to
perform it from the Salesforce CPQ interface and validate it against SAP
information. This resulted in 75% reduction in order creation development costs
and eliminated the need to replicate pricing and configurations.
AAF wanted to bring functionality
and self-service to their B2B distributors and partners to streamline ordering
and make it as easy as possible for their network to do business with them.
They had been using middleware to integrate SAP and Salesforce up until that
Within three months of using enosix,
AAF’s distributor community grew from 100 to 1,000. Partners and distributors
now had real-time access to inventory, pricing, invoices, deliveries, and order
history. The improved self-service experience fulfilled the needs of their B2B
customers in an eCommerce space.
Integrate SAP and Salesforce
97% of executives say that digital
transformation is their top priority, but 84% of projects are stalled by
integration challenges. Overcome these challenges with enosix’s integration
solutions that allow you to move at the speed of your customer, not the speed
of your ERP.
For more success stories and a more
detailed conversation of the points above, watch our latest webinar Integrate SAP and Salesforce (faster
than you can say middleware), available now.