Want to optimize your Salesforce eCommerce website? Here’s how you can make SAP ERP a part of the eCommerce front-end for more successful customer experiences.
Your Salesforce eCommerce website plays an important role in your company’s success. To date, it has helped you generate leads and sales and drive revenue growth. But if you don’t have transparency to your SAP system of record throughout the customer experience, there is room for improvement.
Salesforce eCommerce website problems: Here’s what you need to know
In order to properly leverage SAP in your Salesforce eCommerce site, you first need to know about problems that frequently plague online retailers and how SAP integration can help fix them.
Common Salesforce eCommerce website problems include:
As you consider how to optimize your eCommerce website, you probably moved quickly to get the site live in the first place. This may seem like a great decision in the short term, but a site that has not been properly tested, integrated, and optimized may do more harm than good.
If your site is not implemented according to the needs of your business and its customers — if it does not work with your other systems to make sure accurate, up-to-date information is available to all users — then it is unlikely to meet the expectations of anyone who interacts with it.
2. Customer experience
Your eCommerce website should make it easy for customers to get accurate quotes, place orders, review their order history, and enjoy an amazing experience. However, if you do not account for the customer experience when you design and launch your website, you may inadvertently alienate online shoppers.
3. Omnichannel experience
Online shoppers want the same experience from your eCommerce site on a desktop computer or mobile device. So, your site must provide a flawless user experience across all devices. Failure to provide a consistent omnichannel experience can make it tough to foster trust and loyalty with your customers. Worse, poor experiences on various channels could cause your company to miss out on opportunities to engage its clientele or lose customers to competitors.
4. Real-time information
eCommerce website visitors want real-time information about your products and services. If your website cannot keep pace with inventory changes, your business risks falling behind on customer requests. If a customer places an eCommerce order you cannot fulfill, they may take their business elsewhere. If you cannot keep customers up to date on the status of their orders, your brand reputation could take a hit.
Real-time SAP integration can help you address these eCommerce website challenges. The result: you can optimize your site and reap its benefits now and in the future.
How to improve your eCommerce website with SAP
There are several ways that integrating SAP can help optimize your eCommerce site, including:
1. Customer engagement
Salesforce customer engagement solutions can be used in combination with an SAP ERP or S/4HANA system to get a 360° view of your eCommerce website’s products and pricing. They provide real-time data that can be incorporated into your site, so you can configure products and pricing according to business rules in the SAP system of record. This ensures that customers can access the up-to-date product and pricing information, resulting in improved engagement that helps your brand stand out from its rivals.
2. Customer service
If your eCommerce website offers self-service options, it can foster positive customer experiences. With an integration solution, you can ensure that SAP ERP data regarding pricing, inventory, and order status are readily available to customers on your site. This ensures that customers can instantly get answers to product and service concerns and questions. It also frees up time, energy, and resources for your customer service team, so they can focus their attention on high-value activities.
Your eCommerce website should empower customers to quickly get accurate quotes at their convenience. With an integration solution, you can align existing product information and pricing rules on your site with the rules set in SAP.
These solutions ensure that you can create quotes in real-time from SAP — without moving, replicating, or exporting SAP data and logic. They also empower your sales team and external partner channels to quickly generate quotes based on SAP data.
Ideally, your eCommerce website will make your sales team more efficient than ever before. Utilizing SAP ERP data on your website empowers your sales professionals with a large collection of customer data. This enables your sales team to gain insights into customers’ order history and offer product suggestions or discounts based on their frequent purchases. Your sales pros can also look up inventory and customer-specific pricing whenever they choose. They can even process customer orders on the spot and send them directly to the ERP system for fulfillment.
Ready to add SAP to your Salesforce eCommerce website? enosix can help
SAP integration is a difference-maker for businesses that want to get the most value out of their eCommerce websites. In order to create true bi-directional data alignment, you need a partner that understands your company and its site’s requirements.
enosix has SAP and Salesforce experts on hand who can help you find better ways to optimize your eCommerce website. We can connect to Salesforce B2B Commerce with a pre-built integration, or we can integrate with the front-end of your choice via our REST API. Regardless of which option you choose, we can help you build a scalable, modern, and user-friendly eCommerce site.
We are happy to discuss how our SAP solutions can help bring your Salesforce eCommerce website to life. To find out more, schedule a demo today or reach out with questions.