Why Collaboration Is Key to Digital Transformation
April 5, 2019
IT teams are traditionally responsible for initiating, implementing, and maintaining the digital transformation process, which requires IT leaders to consider how their choices impact each department’s ability to meet their goals. According to Altimeter’s 2018-2019 The State of Digital Transformation, most transformation efforts focus on modernizing customer touchpoints (54 percent) and enabling infrastructure (45 percent). These statistics reveal how important cross-team collaboration is to successful digital transformation. They also reveal that IT isn’t alone in its struggle to achieve digital transformation—it’s a process that affects each team in different ways.
Questions that IT teams should answer with help from other departments include:
How will IT choose, prioritize, and implement new technologies?
Which teams should be integrally involved in evaluating technologies?
What kind of ramp time will other teams, like sales, need to implement and adopt new technologies?
How do IT teams modernize legacy systemsand deliver better results with fewer resources?
Who will measure the impact of the digital transformation process?
IT has to answer each of these questions while also ensuring every team across their organization can continue meeting their goals during the digital transformation process.
Solution: Search for technology that provides a better way for business teams to achieve their goals.Think first of how technologies will impact a company’s ability to serve its customers. Because revenue is often the most important metric for executive teams, IT leadership must prioritize:
Evaluation of current technologies to maximize value, efficiency, and scalability.
Moving from legacy systems to cloud-based systems that enable flexibility. Companies that aren’t in the cloud can find themselves years behind their competition.
Implementation of a CRM system that centralizes data and empowers customer-facing team members.
Integration between critical systems, like ERP and CRM, to provide sales teams with a detailed view of customers in one system.
The good news for IT teams is that while they must lead digital transformation and the selection of technology to support it, they don’t have to navigate it alone. Soliciting and gaining buy-in early from teams across an organization will ensure investments pay off.