YETI Coolers

YETI Coolers was founded in 2006 by brothers Roy and Ryan Seiders, based out of Austin, Texas. They loved hunting and fishing, but became frustrated with the coolers they had been using. Year after year, they would have to buy a new cooler because their current coolers were so cheaply made. They decided to create a cooler that was made to be thrown into the beds of pickup trucks, used as a casting platform for fishing, or an extra seat around a bonfire. YETI has now grown to a multi-million dollar company.